AFAAQ / Work / 07
WhatChimp
A conversation-layer system in the customer experience context.
Identity
- Industry
- Customer Experience
- Capabilities
- Web / SaaS / Enterprise systems
- Disciplines involved
- Marketing & growth
- Depth
- System profile
Derived from the disciplines associated with this system.
What it is
Conversation as the operating surface.
WhatChimp operates in the customer experience context, where the conversation layer — not the channel — is the thing the system is organised around.
The ecosystem below is the one this context imposes: several inbound channels converging on a single conversation, with the record, automation and analysis arranged behind it.
System model
AFAAQ / WhatChimpCustomer Experience system model
- Customer
- Social
- Voice
- Web
- Conversation layer
- CRM
- Automation
- Analytics
- AI assist
- ▭Domain
- ┊Flow